From 0 to 1: Bridging Product Strategy, CX & Design Engineering.
Product Lead and Design Engineer with 4+ years of experience launching standalone SaaS platforms, architecting complex visual tools, and scaling enterprise B2B ecosystems. I operate at the intersection of business strategy, human-centered customer experience, and code—leveraging modern AI workflows to turn ambiguous problems into high-impact, revenue-driving products.
Experience
Sunbase
Lead Product & Design Engineer
January 2024 - Present
• Spearheaded 0-to-1 product strategy and launch for Knockbase (D2D sales app) and ProposaFlow (Indian solar proposal platform), driving multi-market portfolio expansion.
• Authored comprehensive PRDs and prioritized sprint backlogs using RICE frameworks, aligning executive business objectives, engineering capacity, and enterprise customer demands.
• Led design and delivery of an in-house drag-and-drop proposal generator (canvas builder), empowering enterprise sales reps to generate dynamic quotes in minutes.
• Established structured user discovery workflows and telemetry tracking (activation, feature adoption), de-risking roadmap bets prior to engineering sprints.
• Built functional, code-ready prototypes utilizing AI-assisted frontend workflows, cutting design-to-engineering handoff cycles by 50%.
Sunbase
Product Designer
March 2022 - December 2023
• Scaled the core B2B SaaS platform into a full-scale enterprise ERP by scoping and shipping modules across HR, sales, marketing, calendar, and RBAC user management, directly curbing churn by 40%.
• Designed an interactive rooftop solar visualizer from scratch to calculate real-time energy production and bill offsets, reducing quote turnaround times by 60%.
• Transformed complex, multi-step enterprise workflows using progressive disclosure and restructured information architecture, reducing user time-to-action by 80% and boosting onboarding adoption.
• Engineered a scalable multi-platform design system and reusable UI component library, bridging design tokens with frontend code to enforce cross-platform consistency.
Contact Me
If you have a project idea in the works or an urge to redefine your brand, let's have a conversation! Your vision, coupled with my design mojo, can turn sparks of creativity into something truly extraordinary. Let's embark on this journey of creative collaboration and bring your ideas to life!